The partnership brings added depth and authenticity to the music experience, honouring dancehall’s storied roots and its evolution as a defining force in Jamaica’s global cultural identity. This exciting collaboration symbolises more than just sponsorship, it marks a shared commitment to celebrating dancehall as an iconic element of Brand Jamaica.

Bunny Lee Striker Museum, dedicated to preserving and showcasing the legacy of the late legendary producer Edward “Bunny Striker” Lee, lends its voice and influence to an event poised to blend generations, genres, and vibes. “This partnership with the Bunny Lee Museum adds a meaningful cultural layer to the experience,” said event organiser Kwame Falconer. “We are proud to pay tribute to the pioneers of the entire Jamaican music industry through our celebration of the growth of dancehall music and its culture as we attempt to move the genre forward.”

I Love Dancehall has become a beloved platform for music lovers, merging old-school classics with contemporary hits across reggae, dancehall, hip hop, and more. “The genre of dancehall for over 40 years has been the unofficial ‘voice of the Jamaican people’,” Edward “Striker” Lee Jr explained, “but how many Jamaicans know about the forefathers and mothers who built dancehall from the ground up. We are here to tell that story and more. So working with I Love Dancehall to promote and enhance the music is a no-brainer for us.”

The July 5 staging promises an electric atmosphere with a high-energy line-up that is sure to capture dancehall’s roots and future. Leading the charge is Little Richie of Rich Squad — the self-titled Music Professor; Coppershot, featuring DJ Marc Chin and Cyclone; Carlos A-Team; and DJ Nova representing St Elizabeth. (Jamaica Observer)